The importance of Breadcrumbs in E-commerce sites can’t be emphasized enough. They are key to guiding visitors around your Yahoo! Store. The staggering amount of categories and items typically found in an online store can sometimes confuse shoppers. When they can’t find what they are looking for, the potential for them to leave your store greatly increases.
The term Breadcrumb comes from the fairy tale Hansel and Gretel, the children who leave a trail of breadcrumbs in the forest so they don’t get lost. In your Yahoo! Store, Breadcrumbs serve the same purpose; shoppers can trace their steps, or clicks, back through the different product categories. This allows them to easily “drill down” into the depths of your product categories to find what they are searching for.
Breadcrumbs are also an important part of increasing your store’s SEO. Search engines love links and the Breadcrumbs link pages together that may not normally be linked. All of these factors work together to significantly reduce the amount of clicks, or actions, a shopper needs to execute in order to navigate through your store. This can reduce your bounce rate while keeping all of your products neatly organized and easy to find.