A quality email list is one of the best marketing tools for any company. There isn’t a more effective way to directly reach customers with targeted content. When you add a customized sign-up box to your home page, you allow your customers to opt-in and sign-up in a convenient location to receive your newsletter, valuable tips and special offers.
By maintaining consistent and reliable contact with your customers you can create brand recognition and build a relationship with your customers. Special “members only” sales and useful information are just a couple ways you can make sure your customers stay engaged so they keep coming back for more.
For tips on how to increase email open rates, check out this post
on the KingWebmaster Blog.